Timanti Jewelery
Brand identity and brand book design for Ukranian jewellery brand that specializes in imitation jevellery.
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Brand identity and brand book design for Ukranian jewellery brand that specializes in imitation jevellery.
Timanti is a new uprising jevellery brand that operates in Ukraine and specializes in imitation jevellery. They asked us to design and develop a brand identity packagin design that would become a base for their marketing efforts in the rapidly developing Ukrainian market.
Adobe Photoshop
Figma
Adobe Illustrator
Brand Design Consulting
Brand Identity Desing
Project Management
Logo Design
Brand Identity
Brand Book Desing
The Timanti Jewellery project presented unique challenges in establishing a distinctive brand identity in a competitive and evolving market. The goal was to create a visual narrative that resonates with the elegance and feminine spirit of the brand while effectively communicating its values and aspirations.
With numerous jewellery brands emerging in Ukraine, it was crucial to develop a unique identity that sets Timanti apart and captures the attention of potential customers.
The logo, featuring a crane bird in flight, needed to effectively symbolize elegance, lightness, and freedom while appealing to the target audience's aesthetic preferences.
Creating a cohesive brand identity required integrating various elements—such as business cards, packaging, brochures, and price lists—into a harmonious design that reflects the brand's essence
The brand book had to encapsulate all aspects of the identity in a clear and engaging manner, serving as a practical guide for future marketing efforts and ensuring consistency across all platforms.
The design for Timanti Jewellery's brand identity seamlessly blends elegance and modernity, capturing the essence of the brand's vision. Central to this identity is the logo, featuring a gracefully soaring crane that symbolizes femininity, lightness, and freedom. This striking imagery conveys the brand’s commitment to sophistication in imitation jewellery. The refined color palette incorporates soft, muted tones that evoke luxury while remaining approachable, complemented by delicate typography to enhance the overall aesthetic. Packaging design elevates the unboxing experience with clean lines and thoughtful details, while branded brochures and price lists maintain a cohesive visual language. Overall, the design establishes Timanti Jewellery as a standout player in the Ukrainian market, creating an emotional connection with customers and inviting them to embrace the beauty and artistry of the brand.
The brand identity developed for Timanti Jewellery successfully establishes a strong and elegant presence in the Ukrainian market, resonating with the target audience and laying a solid foundation for future marketing efforts
The logo, featuring a gracefully flying crane, effectively embodies the brand’s values of elegance and freedom, creating a memorable visual identity that stands out in a crowded marketplace.
The comprehensive brand identity pack—including business cards, packaging, and brochures—presents a unified look that enhances brand recognition and communicates Timanti’s essence across various touchpoints.
The brand book serves as a vital resource, outlining design guidelines and usage standards, ensuring consistency in all marketing materials while empowering the team to maintain the brand's integrity.
Following the launch, Timanti Jewellery received positive feedback from customers and industry insiders alike, highlighting the effectiveness of the new branding in attracting attention and generating interest in their imitation jewellery offerings.
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