Dzen Food Delivery
A brand identity and brand packaging desing for a Ukranian food delivery company that specializs in asian cuisine.
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A brand identity and brand packaging desing for a Ukranian food delivery company that specializs in asian cuisine.
Dzen is a contemporary Ukrainian Asian restaurant that specializes in takeout, aiming to bring an authentic culinary experience to its patrons. Tasked with creating a distinctive brand identity, we designed a packaging and visual identity system that would serve as a strong foundation for the restaurant's marketing efforts in a competitive dining landscape.
Adobe Photoshop
Figma
Adobe Illustrator
Brand Design Consulting
Brand Identity Design
Project Management
Logo Design
Brand Identity
Brand Book Design
The branding for Dzen Asian Restaurant features a playful logo of a cute, smiling sushi character, embodying the restaurant's fun and inviting spirit. The vibrant color palette of white, cheerful yellow, and lively pink creates an appealing modern aesthetic that resonates with a diverse clientele. This friendly imagery, combined with contemporary typography, makes the brand instantly recognizable. Thoughtfully designed packaging elevates the takeout experience, while business cards and menus maintain a cohesive visual language that reinforces Dzen's identity. Overall, the design positions Dzen as a standout destination for Asian cuisine, inviting customers to enjoy a delightful culinary journey right from their homes.
The brand book serves as a vital resource, outlining design guidelines and usage standards, ensuring consistency in all marketing materials while empowering the team to maintain the brand's integrity.
The logo, featuring a cute, smiling sushi character, effectively embodies the restaurant’s fun and approachable vibe, creating a memorable visual identity that resonates with customers.
The comprehensive brand identity pack—including packaging, business cards, and menus—presents a unified look that enhances brand recognition and communicates Dzen’s essence across various touchpoints.
Following the launch, Dzen received enthusiastic feedback, particularly for its branding's appeal to families and younger diners. The playful logo and vibrant packaging successfully created a warm, family-friendly atmosphere, making it a go-to spot for shared takeout meals. Critics noted that the branding effectively captured the essence of Dzen, fostering community while generating excitement for its authentic Asian offerings.
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