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14 Expert Tips to Improve Website Conversion

Website conversion rate chart

Launching and maintaing a website are only first steps on the way to your website success. To make your website bring you leads and clients, you neen to improve wesbite concersion rate. In this post we will cover 14 essential steps to improve your website ablility to conver users into clients.

What is Website Conversion Process?

Website conversion is the process of turning website visitors into customers. It’s the measure of how well a website is able to convert website visitors into leads or sales. A conversion can take many forms, including filling out a contact form, making a purchase, or signing up for a newsletter, or making a phone call. The goal of website conversion optimization is to increase the number of users that take the required action, in order to increase the number of leads and grow revenue for the business.

What is Website Conversion Rate?

Website conversion rate is the percentage of website visitors who take a desired action. It is calculated by dividing the number of conversions by the number of website visitors. A high conversion rate means a website is effectively converting visitors into customers, while a low rate suggests issues with design, content or call-to-action. Optimizing website conversion rate is essential for driving more sales and revenue for a business.

The Idea to Improve Website Conversion Rate

The idea behind increasing website conversion rate is to optimize the website’s design, content, and call-to-action in order to convert a higher percentage of visitors into customers. Regardless of what business your are in, your website should work at its best and generate as many leads as possible. Especially when you are running paid ads or do social media marketing, when you pay for each website visitor.  This can be achieved through a combination of techniques such as A/B testing, personalization, mobile optimization, and compelling content, and specific design solutions.

Understanding Your Audience to Improve Website Conversion Rate

The first step in increasing your conversion rate is to understand your audience. Who are your customers? What are their pain points? What motivates them to make a purchase? Knowing this, you can better plan your website pages, form stronger Call-To-Actions and address users’ objections.

Work on the Right Value Proposition

A value proposition is a statement that clearly communicates the unique value and benefits that a website or product offers to its customers. It serves as a promise to the customer that the website or product will deliver specific benefits and solve specific problems. It should be unique and compelling enough to attract the target audience and persuade them to take the desired action, such as making a purchase or filling out a contact form. Test different value propositions to see which one resonates best with the audience and drives more conversions. Make sure it is prominently displayed and consistent throughout the website, highlighting the unique benefits and value that your business offers.

Write Strong CTAs

A CTA is a button or link that prompts visitors to take a specific action, such as making a purchase or filling out a contact form. A strong CTA should be clear, action-oriented, and easy to spot. It should also align with the overall goal of the website and be consistent with the message and branding. Additionally, experimenting with different placement, colors and wording of CTAs can help to optimize the conversion rate. It’s also important to test and track the performance of different CTAs to see which ones perform the best and make data-driven decisions. Writing a strong CTA is an essential step in increasing website conversions.

Reduce or Remove Risk

Visitors may be hesitant to take the desired action, such as making a purchase or filling out a contact form, if they perceive a risk in doing so. By reducing or removing risk, you can increase conversions and drive more revenue for your business. Some ways to reduce or remove risk include:

  • Provide detailed service information
  • Showcase customer reviews and testimonials
  • Offer free workshops
  • Present a part payment solution
  • Offer a money-back guarantee
  • Provide a clear and easy-to-understand return policy

By reducing or removing risk, you can build trust and credibility with visitors, making them more likely to take the desired action, as they become less concerned about buying from you. It’s also important to note that reducing or removing risk is not only about providing guarantees and policies but also about providing high-quality products and services, good customer service, and easy to understand terms and conditions.

Address Clients’s Objections

Objections are the reasons why a visitor may not take the desired action, such as making a purchase or filling out a contact form. Usually potential clients have concerns about price, trustworthiness, and the end value of the product or service. You should address these objections and try to show them why they don’t need to worry about these problems. You can use customer reviews and testimonials, address concerns in product descriptions, and provide clear and compelling value propositions. Addressing objections will help to overcome any barriers that may be preventing visitors from taking the desired action, will improve website conversion rate for your business. Here are some principles that you can use to address client’s objections:

  • Value over price: Clients do not seek for the lowers price, at least part of them; They seek for value, which can be a solution to a specific problem.
    Time over money: Clients want fast and working solutions for their business or life. If you can deliver a quality product or service to your clients faster than your competitors, you are going to get a sale.
    Examples over advantages: Clients will have more trust in your product or service if you show them how it effects other clients in a positive manner.
  • Address the root cause of the problem: Think of your potential client’s problems and try addressing the real need or pain point that is causing the objection.

Use Social Proof on Your Website

Adding social proof to your website can be a powerful way to increase conversion rate. Social proof refers to the use of customer testimonials, reviews, and other forms of credibility indicators on your website. By showcasing the success of other customers, you can build trust and credibility with potential buyers. This can help to increase conversions and drive more sales for your business. Studies have shown that the use of social proof can increase conversions by up to 34%. Adding social proof elements to your website can be a simple yet effective way to boost conversions and drive more revenue for your business.

Show Your Brand Credibility

Showing your brand credibility is essential for increasing website conversion rate. Visitors are more likely to take the desired action, such as making a purchase or filling out a contact form, if they trust and believe in your brand. Here are some ways to show your brand credibility:

  • Showcase customer reviews and testimonials on your website, these are powerful social proof that can increase trust in your brand.
  • Highlight industry awards, certifications, and accreditations that you have received to demonstrate your expertise and authority in your field.
  • Use a professional and clean design for your website, this can make a big impact on the overall perception of your brand.
  • Use a privacy policy and terms and conditions to demonstrate your commitment to protecting customer data and information.
  • Show transparency in your business practices and be open about your values and mission.
  • Show that you are an active member of your industry or community by being involved in industry events or having partnerships with reputable organizations.

Make Navigation Easy to Use

Visitors should be able to find the information they need quickly and easily. Navigation should be intuitive, with a clear and logical structure. It should also be consistent throughout the website. Additionally, including a search bar and clear calls to action can help visitors find what they are looking for and take the desired action. Making sure that the navigation is mobile-friendly is also important as more and more people are accessing the internet on their mobile devices. A simple, user-friendly navigation can improve the user experience, helping to improve website conversions and drive more revenue for the business.

Make Your Website Visually Appealing

Making your website visually appealing is crucial for increasing website conversion rate. A visually pleasing website can improve the user experience and make it more likely for visitors to take the desired action. Here are some key elements to consider to make your website visually appealing:

  • Design & color: The design of your website should be clean, modern and consistent with your brand. The color scheme should be pleasing to the eye and easy on the retina.
  • Picture & graphics: High-quality pictures and graphics can make a website more engaging and help to convey the message.
  • Show credibility: Use design elements such as trust badges and certifications to show that your business is credible and trustworthy.

Optimize Your Website Loading Time

Optimizing website loading time is crucial for increasing website conversion rate. A slow loading website can lead to high bounce rate, lost conversions and poor user experience. According to studies, a delay of just one second in website loading time can reduce conversions by up to 7%. To optimize website loading time:

  • Minimize the use of large images and videos
  • Use a Content Delivery Network (CDN)
  • Enable browser caching
  • Minimize the use of large scripts and plugins
  • Use Gzip compression
  • Optimize your website for mobile devices

If you your website runs on WordPress CSMs , you can reat our article “Steps for Improving WordPress Performance

Add Pop-Up to Increase Website Conversion Rate

Pop-ups are a great way to capture the attention of visitors and prompt them to take a desired action, such as signing up for a newsletter or making a purchase. They can also be used to offer special promotions or discounts. It’s important to note that pop-ups should be used strategically and not overused, as too many pop-ups can be annoying for visitors making them leave your website due to being over salesy. Test different pop-ups to see which one performs the best and use them carefully. Make sure they are well-timed and well-designed, so that users want to use them, not to close them.

Improve Conversion Rate Using Chatbots

Chat bots are a powerful tool for attracting and keeping users on your website. By providing instant customer support, chat bots can help to build trust and credibility with potential buyers. Chatbots help to answer customer questions in real-time and address any concerns they may have, which shows that you care about your customers. Studies show that a well setup online bot can increase your website’s conversions by up to 40% and save you money on online support.

Creating Compelling Content

By creating high-quality, engaging content that addresses your audience’s pain points and motivates them to take action, you can increase the chances of converting website visitors into customers. Moreover, quality content is not only great for improving you credibility but also excellent for SEO of your website. It will bring more traffic to your website, resulting in more visitors and conversions.
To know how to optimize your content for better SEO rea our article “How to improve website content for SEO”

Leveraging Email Marketing

Email marketing allows you to directly communicate with potential customers and nurture them through the sales funnel. By segmenting your email list and sending targeted messages, you can increase engagement and get more conversions. Additionally, by using email automation, you can send triggered emails based on customer behavior and make revisit your website and make a purchase.


In conclusion, increasing website conversion rate is crucial for driving revenue for your business. By implementing the strategies outlined in this article, such as writing strong calls-to-action, working on the right value proposition, making navigation easy to use, making your website visually appealing, improving conversion rate using chatbots, adding social proof, showing brand credibility, setting up a sales funnel, reducing friction, adding pop-ups, addressing objections, offering proof, and making it easy to buy from you, you can improve the user experience and increase conversions. Additionally, optimizing website loading time and reducing or removing risk are also important for increasing trust with visitors. By implementing these strategies, you can increase conversions and drive more revenue for your business.