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Tose Zavirov: Part 1

Design Concept of a personal brand website for a fitness influencer and official representative of Mr. Olympia Academy in Europe, Tose Zafirov.

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About Project


July 2022


Website Prototype, UI/UX


Tose Zafirov


Website, Presona Brand

Tose Zafirov is a Macedonian bodybuilder and fitness influencer with over 1.5 million instagram followers, who is also an official representative of Mr. Olympia Academy in Europe. His personal brand does many activities: including bloging, interviews, affiliate marketings, operating it own gym and running Tose's Fitness Transformation Group. Our Goal was to plan and develop a website concept that would combine all these activities under one single platform, opening new streams of traffic to the brand through SEO and affiliate marketing. This case is the first part of the project that present the first design concept of Tose Zafirov branding and website design. Second concpet will is presented in the Part 2.





Design Consulting

Web Designer

Wen Developer


Persoanl Brand Website

Wordpress Website

Brand Identity


The initial stategy for this project was to create two pilot design concepts that would become the base of the Tose Zafirov's marketing strategy. Beacause Tose's brand includes several activities we had to seamlesly design a website that would seamlesly combine a fintess blog, sport intreviews database, local gym promotion, and marketing of Toze Zafirov Ebook and Mr Olympia Academy course, as well as featuring a paid membership dashobard for Gitness Transformation group.


Complex Sitemap

The inital stiempat of the website consistet of numerous pages that had to be oraginzed in a simpe structure of easy navigation, and minimum confusion for the users.


Product Reviews

We also had to desing the "BEST BY" section for product reviews and affiliate marketing involved curating top-rated products, organizing information in a user-friendly format, and maintaining transparency and credibility. By overcoming these challenges, we created a valuable resource that drives affiliate conversions, and generates revenue.


Best By Archive

Product Reviews had to be structured and organized in a archive of product pages with 2 level navigation using product type andproduct categories.


Product Sales

We had to dedicate separate landing pages for Tose Zafirov's infoprducts including his Ebook, Mr. Olympia Academy Program and Fitness Transformation Group membership


The design concept of Tose Zafirov's Resobla brand fitness website revolves around a bold and dynamic aesthetic, incorporating a color scheme dominated by red, white, and black. These colors evoke a sense of energy, passion, and power, aligning with the energetic personality of Tose Zafirov. The website features a sleek and modern layout, utilizing clean lines, striking typography, and high-quality imagery to create an impactful visual experience. The combination of bold colors and a minimalist design approach effectively showcases Tose Zafirov's brand identity, creating a strong and memorable impression on visitors while reflecting the dedication and intensity of the fitness world.

We have designed a large personal brand website concept with bloging functionality

The Tose Zafirov design project produced outstanding results, enhancing his online reputation and personal brand. The website's user-friendly layout and contemporary, engaging design improved user engagement and boosted traffic. Visitors were left with a lasting impression because to the powerful brand identification established by the vibrant color palette and visually engaging layout. Additionally, the addition of simple navigation and interesting content highlighted Tose Zafirov's experience and authority, bringing in new customers and business potential. Overall, the design project was a success in elevating Tose Zafirov to a leading position in the fitness sector and fostering brand recognition, client conversions, and company expansion.


3 Level Sitemap

We succesfuly created a simple and easy to navigage website structure with internal linking and easy navigation.


Internal Landing Pages

We designed separate landing pages to promote and sell exclusive info products including: ebook landing page design, fitness group ladning page, academy course landing page


Best By Archvie

We designed a best by section that gathers all product reviews into one achive page where users can easily navigate between product ratings, single product reviews.


New Branding Concept

We designed a completely new branding identity that evokes a sense of energy, passion, and power, aligning with the energetic nature of fitness industry.

Bespoke services tailored for you

As a full-service web agency we create standout web solutions and intelligent user experiences. Working and planning specifically to meet your business needs, we do our best to build websites that will impact your business. Wither it a small business website or a large web solution, we got you covered. Feel free to check our portfolio or drop us a line today!

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Tose Zafirov: Part 2

Development of a personal brand website for a fitness influencer and official representative of Mr. Olympia Academy in Europe, Tose Zafirov.